Schools’ funding is calculated largely on a per-pupil basis. A reduction in enrolment will mean a reduction in funding. Your school is under a new microscope. The marketing and communications strategies that used to work for your school or district, may not be as successful because the landscape has completely changed.
Digital Marketing Strategies for Schools
ENROLL NOW!
📝 Get the Program PDF HERE.
Course Summary
Schools’ funding is calculated largely on a per-pupil basis. A reduction in enrolment will mean a reduction in funding.
Schools need to successfully differentiate themselves to stand out, and the school website is the online shop front!
Moreover, schools must also recognise the need to allocate appropriate resources to digital marketing.
Success requires an integrated digital marketing strategy targeted at parents looking for a school for their children. Understanding how the school should be using their website, social media and internet marketing to grow their online presence and attract more parents (and ultimately students) is absolutely critical in today’s competitive marketplace.
Furthermore, it is even an opportunity to help you disseminate and promote your work and the knowledge you collected in Erasmus+ training abroad to the whole school community.
A good understanding of your school’s objectives is the first step in creating a digital marketing strategy. Without knowing what your school is aiming for, it won´t be enough to give you the chance to succeed. Make your school goals as specific and clear as possible!
Course Goals
Learning Outcomes:
- Provide an overview of digital marketing and empower you to grow your current marketing knowledge;
- Develop and acquire effective skills to improve your school’s current presence on digital channels ( Blog, Facebook, Linkedin and other tools). By integrating social media into the school website in an engaging way, schools can also drive traffic to it and push out content through social media platforms;
- Create stronger connections between schools and communities, increase website visitors and enhance the school’s overall online presence;
- Improve ICT skills;
- Create/continue to implement an action plan to make schools and communities more sustainable;
- Apply and/or adapt different concepts, ideas, and teaching methodologies to the ones practised in participants’ home country;
- Facilitate experience and cultural exchanges between European participants and Portuguese teaching personnel, which results in a fruitful international experience;
- Enhance communicative competencies in English and social skills;
- Promote intercultural awareness;
- Learn more about Portugal’s and Porto’s culture, heritage and society;
- Identify & share good practices that can be implemented at a local level.
Daily Program
DAY 1
Welcome Session: dinner, icebreaking
Meet & greet, networking - participants and staff
Week briefing & planning
DAY 2
Teachers & students: a reflection onthe importance of the relationshipbetween learners & facilitators
Levels of communication
Communication models
Practical group work and exercises
DAY 3
Introduction to Digital Marketing
Content & Social Media Marketing
Search Engine Optimization (SEO)
Paid Search (PPC) Using Google Ads
Display and Video Advertising
Email Marketing
DAY 4
Website Optimization
Analytics - using Google Analytics
Digital Marketing Strategy
Building a Digital Strategy
DAY 5
Website Optimization ✓ SEO ✓ Search Engine Marketing [SEM, including Google Ads, advanced Facebook & Instagram advertising & remarketing campaigns] ✓ Audience Mapping
Email Marketing Automation ✓ Blogging, Podcasting, Video Storytelling, traveller journey &
other rich content mappings ✓ Social Media Integration - optimize content and social networking channels such as Facebook, Twitter, Instagram, YouTube & LinkedIn
Data Analytics & Reporting ✓ Tools & Technology, including web chat, messenger bots and beyond
DAY 6
Development work
Work presentations
Course roundup & review
Learning outcomes' validation
Certification Ceremony
Note
The daily schedule/ program describes likely activities but may differ based on the trainer's discretion and objectives.
Classes are scheduled for either the morning or afternoon, based on the provider's preference.
If there's a particular topic you wish to cover, please mention it no later than 1 month in advance.
Please note that the course may have participants from various school levels and English proficiency.
Pricing
🍷porto
480 € / participant
- Welcome Kit
- Quality Daily Program
- Welcome Session & Dinner
- Daily Coffee Break
- Logistics & Admin. Support
- Full Daily Assistance
- Erasmus+ Documentation
- Certification Ceremony
Costs can be supported with a Key Action grant under the Erasmus+ Program. Our pricing policy follows the official regulations on transparent costs.
Course fee: 480 euros per participant (6-day course).
What is Included? Find all the details listed inside the information box.
More About Our Services
Welcome Kit
with goodies and materials from Learning Together’s Team
Quality Daily Program
designed by our innovative, experienced trainers
Welcome Session & Dinner
icebreaking while enjoying Portuguese delicacies
Daily Coffee Break
to enjoy a morning break between peers and trainer
Organizational & Administrative Support
from the headquarters and LT staff
Full Daily Assistance
on-call+chat support throughout the whole week
Certification Ceremony
course documentation, validation, networking and farewell.
ENROLL NOW!
📝 Get the Program PDF HERE.
What is Course Status?
Always contact us first, before booking any flights or accommodation.
Confirmed
This session/date is affirmed and will be held.
Planned
This session is a planned date and is open to enrollments.
Language
English
Material Required
Laptop
Documentation
Yes
Certificate
Yes
Location
On-site / Portugal
Target Audience
Wide range of educational professionals across primary, middle and secondary schools, higher education, training centers, adult education schools and NGOs.
OUR GALLERY
Reviews
Certification
A Certificate of Attendance is issued to all participants who complete a minimum of 80% of the course.
2-Week Training
Join a second confirmed course for a 2-week mobility (enjoy a longer experience with a discount)! Contact us for more details or pre-register.
