Schools’ funding is calculated largely on a per-pupil basis. A reduction in enrolment will mean a reduction in funding. Your school is under a new microscope. The marketing and communications strategies that used to work for your school or district, may not be as successful because the landscape has completely changed.
Digital Marketing Strategies for Schools
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Course Summary
Schools’ funding is calculated largely on a per-pupil basis. A reduction in enrolment will mean a reduction in funding.
Schools need to successfully differentiate themselves to stand out, and the school website is the online shop front!
Moreover, schools must also recognise the need to allocate appropriate resources to digital marketing.
Success requires an integrated digital marketing strategy targeted at parents looking for a school for their children. Understanding how the school should be using their website, social media and internet marketing to grow their online presence and attract more parents (and ultimately students) is absolutely critical in today’s competitive marketplace.
Furthermore, it is even an opportunity to help you disseminate and promote your work and the knowledge you collected in Erasmus+ training abroad to the whole school community.
A good understanding of your school’s objectives is the first step in creating a digital marketing strategy. Without knowing what your school is aiming for, it won´t be enough to give you the chance to succeed. Make your school goals as specific and clear as possible!
Pricing
Costs can be supported with a Key Action grant under the Erasmus+ Program. Our pricing policy follows the official regulations on transparent costs.
Course fee: 480 euros per participant (6-day course).
What is Included?
- Welcome Kit - from Learning Together's Team;
- Quality Daily Program - designed by our innovative trainers;
- Welcome Session - for icebreaking and briefing, while enjoying Portuguese delicacies;
- Daily Coffee Break - to enjoy a morning break between peers & trainer;
- Logistic, Organizational & Administrative Support - from headquarters & LT Team;
- Full Daily Assistance - on-call+chat support throughout the whole week;
- Certification Ceremony - course validation, networking and farewell.
Does not include:
⭐ Our (highly rated) social program acitvities, which can be purchased separately. Contact us to know more details!
Course Goals
Learning Outcomes:
- Provide an overview of digital marketing and empower you to grow your current marketing knowledge;
- Develop and acquire effective skills to improve your school’s current presence on digital channels ( Blog, Facebook, Linkedin and other tools). By integrating social media into the school website in an engaging way, schools can also drive traffic to it and push out content through social media platforms;
- Create stronger connections between schools and communities, increase website visitors and enhance the school’s overall online presence;
- Improve ICT skills;
- Create/continue to implement an action plan to make schools and communities more sustainable;
- Apply and/or adapt different concepts, ideas, and teaching methodologies to the ones practised in participants’ home country;
- Facilitate experience and cultural exchanges between European participants and Portuguese teaching personnel, which results in a fruitful international experience;
- Enhance communicative competencies in English and social skills;
- Promote intercultural awareness;
- Learn more about Portugal’s and Porto’s culture, heritage and society;
- Identify & share good practices that can be implemented at a local level.
Daily Program
- Welcome Session: dinner, icebreaking
- Meet & greet, networking – participants and staff
- Week briefing & planning
- Teachers & students: a reflection onthe importance of the relationshipbetween learners & facilitators
- Levels of communication
- Communication models
- Practical group work and exercises
- Introduction to Digital Marketing
Content & Social Media Marketing - Search Engine Optimization (SEO)
- Paid Search (PPC) Using Google Ads
- Display and Video Advertising
- Email Marketing
- Website Optimization
- Analytics – using Google Analytics
- Digital Marketing Strategy
- Building a Digital Strategy
- Website Optimization ✓ SEO ✓ Search Engine Marketing [SEM, including Google Ads, advanced Facebook & Instagram advertising & remarketing campaigns] ✓ Audience Mapping
- Email Marketing Automation ✓ Blogging, Podcasting, Video Storytelling, traveller journey &
other rich content mappings ✓ Social Media Integration – optimize content and social networking channels such as Facebook, Twitter, Instagram, YouTube & LinkedIn - Data Analytics & Reporting ✓ Tools & Technology, including web chat, messenger bots and beyond
- Development work
- Work presentations
- Course roundup & review
- Learning outcomes’ validation
- Certification Ceremony
Note
The daily schedule/ program describes likely activities but may differ based on the trainer's discretion and objectives.
Classes are scheduled for either the morning or afternoon, based on the provider's preference.
If there's a particular topic you wish to cover, please mention it no later than 1 month in advance.
Get the Complete PDF Program HERE.
ENROLL NOW!
OUR GALLERY
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Target AudienceThis course is designed for a wide range of educational professionals including teachers, trainers, educational and career counsellors, school psychologists, headmasters, school administrators, and staff across primary, lower-secondary, secondary schools and higher education. It also caters to professionals in training centers, adult education schools, higher education institutions, and NGOs.
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CertificationParticipants who attend at least 80% of the course will receive a Certificate of Attendance.
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Additional InfoPlease note that the course may have participants from various school levels and English proficiency.
Course Language: English
Material Required: Laptop -
2-Weeks CoursePair a confirmed date of this course with another confirmed course to effortlessly design a 2-week training (and enjoy a discount)! Contact us for more information.
Reviews
What Do Our Course Status Mean?
Always contact us first, before booking any flights or accommodation.
Confirmed
This session/date is affirmed and will be held.
Planned
This session is a planned date and is open to enrollments.
