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Everyone is familiar with Facebook. With almost 3 billion active users per month, it is the biggest social network on the planet.
A Guide to Social Media Ads for Educational Institutions
ENROLL NOW!
📝 Get the Program PDF HERE.
Course Summary
In an increasingly competitive digital landscape, educational institutions must leverage targeted social media advertising to reach prospective students, parents, and community stakeholders effectively. This course equips school leaders, marketing officers, and educators with the practical skills needed to design, execute, and optimize impactful ad campaigns across Meta platforms (Facebook and Instagram) and professional networks.
Through hands-on campaign building and real-time performance analytics, participants will explore modern advertising workflows within Meta Ads Manager, learning to utilize Advantage+ targeting, custom audience segmentation, and video ad formats.
The course emphasizes data privacy, ensuring all marketing strategies comply with European GDPR standards and ethical communication guidelines.
Course Goals
This course will give you an understanding of how Facebook and Instagram Ads work for schools and a clear formula to help you convert more leads into enrollments.
Learning outcomes:
- Configure ad campaigns using Meta Ads Manager and Advantage+ targeting tools tailored to school enrollment objectives.
- Design compelling visual and text ad creatives (images, carousels, short videos) that resonate with prospective students and parents.
- Construct instant lead generation forms and landing page funnels to capture student inquiries efficiently.
- Apply GDPR-compliant data collection and privacy standards across all social media advertising workflows.
- Analyze key advertising metrics (CTR, CPL, Cost-per-Conversion, ROI) to optimize active ad campaigns and budget distribution.
- Formulate a comprehensive social media advertising strategy for open days, VET programs, or international mobility promotion.
- Collaborate with European peers to exchange digital marketing best practices and enhance professional English communication skills.
Daily Program
DAY 1
Cross-Cultural Exchange, European Educational Context & Course Orientation
- Pre-Session work: Self Preparation to share your school’s context, cultural background and completion of the Cultural Quiz.
- Welcome Session: Networking between participants and Erasmus+ team
- Icebreaking activities and sharing of European core values.
- Open space for participants to share ideas and discuss current challenges in the Education sector; collaborative opportunity to exchange future goals (activity).
- Week briefing and planning.
DAY 2
Modern Educational Marketing & Meta Ads Fundamentals
- Overview of social media landscape for schools and VET centers
- Navigating Meta Ads Manager, Business Portfolio setup
- Defining campaign objectives: Awareness, Traffic, Engagement, Lead Generation.
DAY 3
Audience Targeting, Advantage+ & GDPR Compliance
- Demographic, geographic, interest-based targeting for prospective parents/students
- Meta Advantage+ AI targeting
- Ensuring GDPR compliance and consent management.
DAY 4
Creative Studio: Ad Formats, Copywriting & Visual Design
- Designing visual ad assets using Canva, CapCut, native Meta tools
- Writing persuasive ad copy for open days and course enrollments
- Best practices for video reels, carousel ads, mobile-first design.
DAY 5
Lead Generation Funnels, Budgets & Conversions
- Setting up Meta Instant Lead Forms and connecting them to CRM/email workflows
- Budget allocation strategies: daily vs. lifetime budgets, bidding
- Installing conversion pixels and tracking student inquiries.
DAY 6
Performance Analytics, Strategy Showcase & Certification
- Analyzing campaign reporting: Click-Through Rate (CTR), Cost-Per-Lead (CPL)
- Participant presentations: showcasing custom social media ad campaigns
- Course Roundup, Evaluation & Review
- Erasmus documents validation and Certification.
Note
The daily schedule/ program describes likely activities but may differ based on the trainer's discretion and objectives.
Classes are scheduled for either the morning or afternoon, based on the provider's preference.
If there's a particular topic you wish to cover, please mention it no later than 1 month in advance.
Please note that the course may have participants from various school levels and English proficiency.
Pricing
🍷porto
480 € / participant
- Welcome Kit
- Quality Daily Program
- Welcome Session & Dinner
- Daily Coffee Break
- Logistics & Admin. Support
- Full Daily Assistance
- Erasmus+ Documentation
- Certification Ceremony
Course fee costs can be supported with a Key Action grant under the Erasmus+ Program.
Our pricing policy follows the official regulations on transparent costs.
What is Included? Check the information box!
More About Our Services
Welcome Kit
with goodies and materials from Learning Together’ Team
Quality Daily Program
designed by our innovative, experienced trainers
Welcome Session & Dinner
icebreaking while enjoying Portuguese delicacies
Daily Coffee Break
to enjoy a morning break between peers and trainer
Organizational & Administrative Support
from the headquarters and LT staff
Full Daily Assistance
on-call+chat support throughout the whole week
Certification Ceremony
course documentation, validation, networking and farewell.
ENROLL NOW!
📝 Get the Program PDF HERE.
What is Course Status?
Always contact us first, before booking any flights or accommodation.
Confirmed
This session/date is affirmed and will be held.
Planned
This session is a planned date and is open to enrollments.
Language
English
Material Required
Laptop
Documentation
Yes
Certificate
Yes
Location
On-site
Target Audience
Wide range of educational professionals across primary, middle and secondary schools, higher education, training centers, adult education schools and NGOs.
OUR GALLERY
Certification
A Certificate of Attendance is issued to all participants who complete a minimum of 80% of the course.
2-Week Training
Join a second confirmed course for a 2-week mobility (enjoy a longer experience with a discount)! Contact us for more details or pre-register.
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