Everyone is familiar with Facebook. With almost 3 billion active users per month, it is the biggest social network on the planet.
A Guide to Social Media Ads for Educational Institutions
ENROLL NOW!
📝 Get the Program PDF HERE.
Course Summary
Everyone is familiar with Facebook. With almost 3 billion active users per month, it is the biggest social network on the planet. Parents of prospective students spend numerous hours there every day.
Building a community is one of the main goals for brands to create a presence on Facebook and Instagram, and this is especially important in a school setting. Both platforms provide enormous flexibility for how a school could be promoted successfully through social media ads. Thankfully, Facebook and Instagram are included in the same advertising network, making it easier for marketers to run advertisements.
Older students, who are more likely to make judgments about their schooling and viewing adverts on social media, will be the group to whom this will most likely apply. Today’s older students have more options and freedom than ever before when it comes to their education and the school or program to enrol in.
One of the best social media ads targeting tools ever developed, Facebook’s advertising platform has a lot of potential and variety for school marketers. Advertising campaigns can be extremely precisely targeted to users based on their age, gender, occupation, interests, behaviours, past purchases, and a wide range of other factors. Additionally, it offers a variety of retargeting choices, the capability to create bespoke audiences, and a useful tool called “lookalike audiences,” which accurately identifies individuals who share traits with your targeted audience.
Stay connected to students, families, and staff with expert marketing advice and all the tools you need — including effective social media ads strategies that help your school grow and engage its community!
Course Goals
This course will give you an understanding of how Facebook and Instagram Ads work for schools and a clear formula to help you convert more leads into enrollments.
Learning outcomes:
- A more effective use of your school budget, time and resources;
- The ability to successfully reach the right prospective parents and students for your school;
- An increase in registrations for open days;
- A tangible boost in enrolments and more revenue for the school;
- Greater brand awareness locally and internationally;
- Evaluate digital technologies to support teaching and promote learning;
- Exploit useful resources/tasks for the classroom by promoting research activities, using this technology;
- Improve ICT skills;
- Facilitate experience and cultural exchanges between European participants and Portuguese teaching personnel, which results in a fruitful international experience;
- Enhance communicative competencies in English and social skills;
- Promote intercultural awareness;
- Identify & share good practices that can be implemented at a local level.
Daily Program
DAY 1
• Welcome Session: dinner, icebreaking
• Meet & greet, networking / participants and LT team
• Week briefing and planning
DAY 2
• Analytics and Reporting
• Self-service Platform, Segmentation and Campaign Building
• Personalised audience creation, lookalike audiences and retargeting: how to do it step-by-step and when to use it effectively
• Ad serving sites: which ones to use, what tests to run and what are their specifics
• Payments and campaign optimisation
• Copy and materials: how to make good ads and useful tools
• Analytics and Reporting
DAY 3
• Analytics and Reporting
• Self-service Platform, Segmentation and Campaign Building
• Personalised audience creation, lookalike audiences and retargeting: how to do it step-by-step and when to use it effectively
• Ad serving sites: which ones to use, what tests to run and what are their specifics
• Payments and campaign optimisation
• Copy and materials: how to make good ads and useful tools
• Analytics and Reporting
DAY 4
• Ad Manager and Reporting
• Ad management platform: what to measure and how to manage ads professionally
• Performance reporting: what to analyse, how to do it and what to include in a report
• Conversion pixels and integration with other platforms
• Campaign strategy and structure, according to objectives
• Exercises and examples from various sectors
DAY 5
• How to measure the success of your Ad campaigns
• What are retargeting Ads?
• Different ways to gather leads
• How to increase leads’ likelihood of conversion
• Hands-on practice: We create your first Facebook & Instagram Ad Campaign together!
DAY 6
• Development work and presentations
• Course roundup & review.
• Learning outcomes’ validation.
• Certification Ceremony.
Note
The daily schedule/ program describes likely activities but may differ based on the trainer's discretion and objectives.
Classes are scheduled for either the morning or afternoon, based on the provider's preference.
If there's a particular topic you wish to cover, please mention it no later than 1 month in advance.
Please note that the course may have participants from various school levels and English proficiency.
Pricing
🍷porto
480 € / participant
- Welcome Kit
- Quality Daily Program
- Welcome Session & Dinner
- Daily Coffee Break
- Logistics & Admin. Support
- Full Daily Assistance
- Erasmus+ Documentation
- Certification Ceremony
Course fee costs can be supported with a Key Action grant under the Erasmus+ Program.
Our pricing policy follows the official regulations on transparent costs.
What is Included? Check the information box!
More About Our Services
Welcome Kit
with goodies and materials from Learning Together’ Team
Quality Daily Program
designed by our innovative, experienced trainers
Welcome Session & Dinner
icebreaking while enjoying Portuguese delicacies
Daily Coffee Break
to enjoy a morning break between peers and trainer
Organizational & Administrative Support
from the headquarters and LT staff
Full Daily Assistance
on-call+chat support throughout the whole week
Certification Ceremony
course documentation, validation, networking and farewell.
ENROLL NOW!
📝 Get the Program PDF HERE.
What is Course Status?
Always contact us first, before booking any flights or accommodation.
Confirmed
This session/date is affirmed and will be held.
Planned
This session is a planned date and is open to enrollments.
Language
English
Material Required
Laptop
Documentation
Yes
Certificate
Yes
Location
On-site
Target Audience
Wide range of educational professionals across primary, middle and secondary schools, higher education, training centers, adult education schools and NGOs.
OUR GALLERY
Certification
A Certificate of Attendance is issued to all participants who complete a minimum of 80% of the course.
2-Week Training
Join a second confirmed course for a 2-week mobility (enjoy a longer experience with a discount)! Contact us for more details or pre-register.
