A Guide to Social Media Ads for Educational Institutions

Course summary

Porto, Portugal

6-day Course

Erasmus+ KA1

Everyone is familiar with Facebook. With almost 3 billion active users per month, it is the biggest social network on the planet. Parents of prospective students spend numerous hours there every day.

Building a community is one of the main goals for brands to create a presence on Facebook and Instagram, and this is especially important in a school setting. Both platforms provide enormous flexibility for how a school could be promoted successfully. Thankfully, Facebook and Instagram are included in the same advertising network, making it easier for marketers to run advertisements.

Older students, who are more likely to make judgments about their schooling and view adverts on social media, will be the group to whom this will most likely apply. Today’s older students have more options and freedom than ever before when it comes to their education and the school or program to enrol in.

One of the best ad-targeting tools ever developed, Facebook’s advertising platform has a lot of potential and variety for school marketers. Advertising campaigns can be extremely precisely targeted to users based on their age, gender, occupation, interests, behaviours, past purchases, and a wide range of other factors. Additionally, it offers a variety of retargeting choices, the capability to create bespoke audiences, and a useful tool called “lookalike audiences,” which accurately identifies individuals who share traits with your targeted audience.

Stay connected to students, families, and staff with expert marketing advice and all the tools you need!

Upcoming Dates

Download Program PDF

Course Duration and Costs

All costs can be supported with a KA grant under the Erasmus+ programme.

For a 6-day course, Learning Together charges 580 euros per participant (A+B).

A - Course fee and Duration

For our 6-day course, the course fee is 480 EUR per participant, for tuition and materials (6-day course x 80,00 EUR per day). This can be covered with the course fee that you receive with your KA1 grant: 80 EUR / day / person.

Notice:

The course fee for our 2022 courses has been adjusted to meet the new KA1 grant budget (Erasmus+ Programme 2021-2027). Before, sending organisations received 70€/day/person for course fees. Now, the new KA1 grant provides 80€/day/person.

B - Organizational Support

Payment of 100 EUR per participant (total amount).

This fee also includes our social program, which you can see below.

Notice:

In the previous Erasmus+ programme, each educational organisation also received 350 EUR per participant for organisational support. Learning Together only charged 150 EUR for administration and organisation costs (local organisation and logistics, pedagogical support activities, learning validation, certification and Europass Mobility validation). With the new programme, the organisational support fees are now a standard 100 EUR per person – however, they can vary according project type (job-sadowing, long-term,…).

Social Program

Cultural Heritage day: Guided visit to the city of Porto;
Hop On & Hop Off Tour Bus;
Visit to” Ribeira” and 6 Bridges River Cruise;
Visit to the Port Wine Cellars & Wine Tasting Experience.

Check our gallery to see our last courses!

Course Objetives

This course will give you an understanding of how Facebook &
Instagram Ads work for schools and a clear formula to help you convert
more leads into enrollments.

Learning outcomes:

A more effective use of your school budget, time and resources
The ability to successfully reach the right prospective parents and students for your school
An increase in registrations for open days
A tangible boost in enrolments and more revenue for the school
Greater brand awareness locally and internationally
Reinforcement of self-awareness as a European citizen
Improvement in ICT, communicative and social skills
Promotion of intercultural awareness
Enhancement of the English language

Daily Program*

Day 1

Welcome dinner,icebreaking
Meet & greet, networking – participants and staff
Week briefing & planning

Day 2

More effective use of your school budget, time and resources
The ability to successfully reach the right prospective parents and students for your school
An increase in registrations for open days
A tangible boost in enrolments and more revenue for the school
Greater brand awareness locally and internationally
Reinforcement of self-awareness as a European citizen
Improvement in ICT, communicative and social skills
Promotion of intercultural awareness
Enhancement of the English language

Day 3

Analytics and Reporting
Self-service Platform, Segmentation and Campaign Building
Personalised audience creation, lookalike audiences and retargeting: how to do it step-by-step and when to use it effectively
Ad serving sites: which ones to use, what tests to run and what are their specifics
Payments and campaign optimisation
Copy and materials: how to make good ads and useful tools
Analytics and Reporting

Day 4

Ad Manager and Reporting

Ad management platform: what to measure and how to manage ads professionally
Performance reporting: what to analyse, how to do it and what to include in a report
Conversion pixels and integration with other platforms
Campaign strategy and structure, according to objectives- Exercises and examples from various sectors

Day 5

How to measure the success of your Ad campaigns
What are retargeting Ads?
Different ways to gather leads
How to increase leads’ likelihood of conversion
PLUS Hands-on practice: We create your first Facebook & Instagram Ad Campaign together!

Day 6

Development work and presentations
Course roundup & review
Learning outcomes’ validation
Certification Ceremony

*This schedule/ program describes likely activities but may differ based on the trainer's discretion and objectives.

Still have Questions?

For more information, check our Pricing & FAQ.