A Guide to Social Media Ads for Educational Institutions
Course summary
Porto, Portugal
6 days
Erasmus+ KA1
480€
Upcoming Dates
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- = Pre-Confirmed
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Everyone is familiar with Facebook. With almost 3 billion active users per month, it is the biggest social network on the planet. Parents of prospective students spend numerous hours there every day.
Building a community is one of the main goals for brands to create a presence on Facebook and Instagram, and this is especially important in a school setting. Both platforms provide enormous flexibility for how a school could be promoted successfully. Thankfully, Facebook and Instagram are included in the same advertising network, making it easier for marketers to run advertisements.
Older students, who are more likely to make judgments about their schooling and view adverts on social media, will be the group to whom this will most likely apply. Today’s older students have more options and freedom than ever before when it comes to their education and the school or program to enrol in.
One of the best ad-targeting tools ever developed, Facebook’s advertising platform has a lot of potential and variety for school marketers. Advertising campaigns can be extremely precisely targeted to users based on their age, gender, occupation, interests, behaviours, past purchases, and a wide range of other factors. Additionally, it offers a variety of retargeting choices, the capability to create bespoke audiences, and a useful tool called “lookalike audiences,” which accurately identifies individuals who share traits with your targeted audience.
Stay connected to students, families, and staff with expert
marketing advice and all the tools you need!
Pricing Details
Our pricing policy follows the official regulations on transparent costs.
The costs can be supported with a KA grant under the Erasmus+ programme.
Course fee: 480 euros per participant (6-day course).
Includes:
- Learning Together’s Welcome Kit;
- A Daily Program designed by our trainers;
- Welcome Dinner to meet your new colleagues;
- Daily Coffee Break;
- Logistic, organizational and administrative support from headquarters;
- Daily assistance and on-call support throughout the whole week.
- Daily assistance and suggestions (restaurants, sightseeing, hospitals…) – we also have a section on our website dedicated to Discovering Porto (eating, sleeping, sightseeing suggestions) that we always recommend our participants to check out.
Course Objetives
This course will give you an understanding of how Facebook &
Instagram Ads work for schools and a clear formula to help you convert
more leads into enrollments.
Learning outcomes:
- A more effective use of your school budget, time and resources
- The ability to successfully reach the right prospective parents and students for your school
- An increase in registrations for open days
- A tangible boost in enrolments and more revenue for the school
- Greater brand awareness locally and internationally
- Reinforcement of self-awareness as a European citizen
- Improvement in ICT, communicative and social skills
- Promotion of intercultural awareness
- Enhancement of the English language
Daily Program*
- Welcome dinner,icebreaking
- Meet & greet, networking – participants and staff
- Week briefing & planning
- More effective use of your school budget, time and resources
- The ability to successfully reach the right prospective parents and students for your school
- An increase in registrations for open days
- A tangible boost in enrolments and more revenue for the school
- Greater brand awareness locally and internationally
- Reinforcement of self-awareness as a European citizen
- Improvement in ICT, communicative and social skills
- Promotion of intercultural awareness
- Enhancement of the English language
- Analytics and Reporting
- Self-service Platform, Segmentation and Campaign Building
- Personalised audience creation, lookalike audiences and retargeting: how to do it step-by-step and when to use it effectively
- Ad serving sites: which ones to use, what tests to run and what are their specifics
- Payments and campaign optimisation
- Copy and materials: how to make good ads and useful tools
- Analytics and Reporting
Ad Manager and Reporting
- Ad management platform: what to measure and how to manage ads professionally
- Performance reporting: what to analyse, how to do it and what to include in a report
- Conversion pixels and integration with other platforms
- Campaign strategy and structure, according to objectives- Exercises and examples from various sectors
- How to measure the success of your Ad campaigns
- What are retargeting Ads?
- Different ways to gather leads
- How to increase leads’ likelihood of conversion
- PLUS Hands-on practice: We create your first Facebook & Instagram Ad Campaign together!
- Development work and presentations
- Course roundup & review
- Learning outcomes’ validation
- Certification Ceremony
*This schedule/ program describes likely activities but may differ based on the trainer's discretion and objectives.
Still have Questions?
For more information, check our Pricing & FAQ.
