Digital Marketing Strategies for Schools

Course summary

Porto, Portugal

6-day Course

Erasmus+ KA1

Schools’ funding is calculated largely on a per-pupil basis. A reduction in enrolment will mean a reduction in funding.

Schools need to successfully differentiate themselves to stand out and the school website is the online shop front.

Moreover, schools must also recognise the need to allocate appropriate resources to digital marketing.

Success requires an integrated digital marketing strategy targeted at parents looking for a school for their children. Understanding how the school should be using their website, social media and internet marketing to grow their online presence and attract more parents (and ultimately students) is absolutely critical in today’s competitive marketplace. Furthermore, it is even an opportunity to help you disseminate and promote your work and the knowledge you collected in Erasmus+ training abroad to the whole school community.

digital marketing ka1 erasmus

Upcoming Dates

Course Duration and Costs

All costs of our courses can be supported with a grant under KA1 of the Erasmus+ programme.

Learning Together charges for a 6 days course 630 euros per participant (A+B).

For our 6 days course, the price fee is 480 euro for tuition and materials (6 day course x 80,00 Euros per day). This is covered with the course fee that you get with your KA1 grant: 80 euro per day.

Payment of 150 EUR per participant (total amount).

Each educational organization also receives 350 Euros per participant for organizational support. Learning Together will only charge you 150 Euros for administration and organization costs (Local organization, pedagogic support activities, learning validation, certification and Europass Mobility validation). This fee also includes our social program, which you can see below.

  • Cultural Heritage day : Guide visit to the city of Porto.
  • Visit to” Ribeira”and Boat Trip;
  • Visit to the Port Wine Cellars.


The course fee for our 2022 courses have been adjusted to meet the new KA1 grant budget (Erasmus+ Program 2021-2027).

Before, sending organisations received 70€/day/person for course fees. Now, the new KA1 grant provides 80€/day/person.
Sending organisations also receive 350€/person for organisational support to cover organisational & administration costs from the Hosting organisation.

Course Objetives

A good understanding of your school’s objectives is the first step in creating a digital marketing strategy. Without knowing what your school is aiming for, it won´t be enough to give you the chance to succeed. Make your school goals as specific and clear as possible.​

  • to provide an overview of digital marketing and  empower you to grow your current marketing knowledge, develop and acquire effective skills to improve your/school current presence on digital channels ( Blog, Facebook, Linkedin and other tools)  – and by integrating social media into the school website in an engaging way, schools can also drive traffic to the website and push out content through social media platforms.

  • create stronger connections between schools and community, increase website visitors and enhance the school’s overall online presence.

Beside learning outcomes:

• Improve communication and social skills

• Promoting intercultural awareness

• Improve technical language skills

Upcoming Dates

Ready for Porto?