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Building a community is one of the main goals for brands to create a presence on Facebook and  Instagram, and this is especially important in a school setting. Both platforms provide enormous flexibility for how a school could be promoted successfully. 

A Guide to Social Media Ads for Educational Institutions

Porto, Portugal

6 days

Erasmus+ KA1

480€

Course Summary

Everyone is familiar with Facebook. With almost 3 billion active users per month, it is the biggest social network on the planet. Parents of prospective students spend numerous hours there every day.

Building a community is one of the main goals for brands to create a presence on Facebook and  Instagram, and this is especially important in a school setting. Both platforms provide enormous flexibility for how a school could be promoted successfully. Thankfully, Facebook and Instagram are included in the same advertising network, making it easier for marketers to run advertisements.

Older students, who are more likely to make judgments about their schooling and viewing adverts on social media will be the group to whom this will most likely apply. Today’s older students have more options and freedom than ever before when it comes to their education and the school or program to enrol in.

One of the best ad-targeting tools ever developed, Facebook’s advertising platform has a lot of potential and variety for school marketers. Advertising campaigns can be extremely precisely targeted to users based on their age, gender, occupation, interests, behaviours, past purchases, and a wide range of other factors. Additionally, it offers a variety of retargeting choices, the capability to create bespoke audiences, and a useful tool called “lookalike audiences,” which accurately identifies individuals who share traits with your targeted audience. 

Stay connected to students, families, and staff with expert marketing advice and all the tools you need!

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Pricing

Costs can be supported with a Key Action grant under the Erasmus+ Program. Our pricing policy follows the official regulations on transparent costs. 

Course fee: 480 euros per participant (6-day course).

What is Included?

  • Daily assistance and suggestions (accommodation, restaurants, sightseeing, hospitals…) – we also have a section on our website dedicated to Discovering Porto, Lisbon and Madeira (eating, sleeping, sightseeing suggestions) that we always recommend our participants to check out.

Course Goals

This course will give you an understanding of how Facebook and Instagram Ads work for schools and a clear formula to help you convert more leads into enrollments.

Learning outcomes:

  • A more effective use of your school budget, time and resources;
  • The ability to successfully reach the right prospective parents and students for your school;
  • An increase in registrations for open days;
  • A tangible boost in enrolments and more revenue for the school;
  • Greater brand awareness locally and internationally;
  • Evaluate digital technologies to support teaching and promote learning;
  • Exploit useful resources/tasks for the classroom by promoting research activities, using this technology;
  • Improve ICT skills;
  • Facilitate experience and cultural exchanges between European participants and Portuguese teaching personnel, which results in a fruitful international experience;
  • Enhance communicative competencies in English and social skills;
  • Promote intercultural awareness;
  • Identify & share good practices that can be implemented at a local level.

Daily Program

  • Welcome dinner,icebreaking
  • Meet & greet, networking – participants and staff
  • Week briefing & planning
  • More effective use of your school budget, time and resources
  • The ability to successfully reach the right prospective parents and students for your school
  • An increase in registrations for open days
  • A tangible boost in enrolments and more revenue for the school
  • Greater brand awareness locally and internationally
  • Reinforcement of self-awareness as a European citizen
  • Improvement in ICT, communicative and social skills
  • Promotion of intercultural awareness
  • Enhancement of the English language 
  • Analytics and Reporting
  • Self-service Platform, Segmentation and Campaign Building
  • Personalised audience creation, lookalike audiences and retargeting: how to do it step-by-step and when to use it effectively
  • Ad serving sites: which ones to use, what tests to run and what are their specifics
  • Payments and campaign optimisation 
  • Copy and materials: how to make good ads and useful tools
  • Analytics and Reporting 
  • Ad Manager and Reporting 
  • Ad management platform: what to measure and how to manage ads professionally
  • Performance reporting: what to analyse, how to do it and what to include in a report
  • Conversion pixels and integration with other platforms
  • Campaign strategy and structure, according to objectives- Exercises and examples from various sectors
  • How to measure the success of your Ad campaigns 
  • What are retargeting Ads? 
  • Different ways to gather leads 
  • How to increase leads’ likelihood of conversion
  • PLUS Hands-on practice: We create your first Facebook & Instagram Ad Campaign together! 
  • Development work and presentations
  • Course roundup & review
  • Learning outcomes’ validation
  • Certification Ceremony

Note

The daily schedule/ program describes likely activities but may differ based on the trainer's discretion and objectives.
Classes are scheduled for either the morning or afternoon, based on the provider's preference.
If there's a particular topic you wish to cover, please mention it no later than 1 month in advance.

  • Target Audience
    This course is designed for a wide range of educational professionals including teachers, trainers, educational and career counsellors, school psychologists, headmasters, school administrators, and staff across primary, lower-secondary, secondary schools and higher education. It also caters to professionals in training centers, adult education schools, higher education institutions, and NGOs.
  • Certification
    Participants who attend at least 80% of the course will receive a Certificate of Attendance.
  • Additional Info
    Please note that the course may have participants from various school levels and English proficiency.
    Course Language: English
  • 2-Weeks Course
    Pair a confirmed date of this course with another confirmed course to effortlessly design a 2-week training (and enjoy a discount)! Contact us for more information.

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