KA1 COURSE

DIGITAL MARKETING STRATEGIES FOR SCHOOLS

 

Course summary

 

 

Schools’ funding is calculated largely on a per-pupil basis. A reduction in enrolment will mean a reduction in funding.

Schools need to successfully differentiate themselves to stand out and the school website is the online shop front.

Moreover, schools must also recognise the need to allocate appropriate resources to digital marketing.

Success requires an integrated digital marketing strategy targeted at parents looking for a school for their children. Understanding how the school should be using their website, social media and internet marketing to grow their online presence and attract more parents (and ultimately students) is absolutely critical in today’s competitive marketplace. Furthermore, it is even an opportunity to help you disseminate and promote your work and the knowledge you collected in Erasmus+ training abroad to the whole school community.

 

Course objectives

 

  • a good understanding of your school’s objectives is the first step in creating a digital marketing strategy. Without knowing what your school is aiming for, it won´t be enough to give you the chance to succeed. Make your school goals as specific and clear as possible.

  • to provide an overview of digital marketing and  empower you to grow your current marketing knowledge, develop and acquire effective skills to improve your/school current presence on digital channels ( Blog, Facebook, Linkedin and other tools)  - and by integrating social media into the school website in an engaging way, schools can also drive traffic to the website and push out content through social media platforms.

  • create stronger connections between schools and community, increase website visitors and enhance the school’s overall online presence.

Beside learning outcomes:

 

• Improve communication and social skills

• Promoting intercultural awareness

• Improve technical language skills

Location and Dates

 

In Porto – Portugal

 

  • 21-Jun 2020 to 26 Jun 2020

  • 19-Jul 2020 to 24 Jul 2020

  • 25-Oct 2020 to 30 Oct 2020

  • 06-Dec 2020 to 11 Dec 2020

 

 

Course Duration and Costs

All costs of our courses can be supported with a grant under KA1 of the Erasmus+ programme.

Learning Together charges for a 6 days course 570 euros per participant (A+B)

A - Course fee and Duration:

For our 6 days course, the price fee is 420 euro for tuition and materials (6 day course x 70,00 Euros per day). This is covered with the course fee that you get with your KA1 grant: 70 euro per day.

B - Organizational Support: Payment of 150 EUR per participant (total amount).

Each educational organization also receives 350 Euros per participant for organizational support.  Learning Together will only charge you 150 Euros for administration and organization costs (Local organization, pedagogic support activities, learning validation, certification and Europass Mobility validation). This fee also includes the social program below.

Social Program

  • Cultural Heritage day: Guide visit to the city of Porto;

  • Visit to” Ribeira” and Boat Trip;

  • Visit to Port Wine Cellars.

To be paid by yourself from the KA1 grant


 

  • Your grant covers travel costs. The amount is calculated based on the distance that you need to travel from your home place to the course.

 

  • Your accommodation and meals will be assured through "Individual Support".                                                              The amount that you receive to cover the costs of your stay depends on the country that you choose. The range for Portugal is between 60-120 Euros per day and participant. This amount covers your stay at hotel and your meals. Learning Together doesn´t book your stay at the hotel, but we can give you tips and advice for your booking. Plenty of restaurants are available on the city for your daily meals. This option allows you to explore more freely our city, hotels, restaurants and course travels.